Denny’s Franchise FAQs

Available Priority Markets

• Where is Denny's currently looking to open franchise locations?

  Our available priority markets include, but are not limited to:

  • Greater Vancouver Area
  • Greater Toronto Area
  • Winnipeg
  • Atlantic Canada

Financial

• What are the minimum financial requirements to pursue a Denny's franchise?

  $500K liquid capital and $1M net worth.

• What is the total estimated initial investment?

  The required initial investment range is between $1.3M - $1.5M. Please note this number does not include real estate.

• What is the franchise fee?

  USD $55,000.

• What is the franchise term?

  20 years.

• What percentage of sales goes to royalty fees and advertising fees?

  Royalty fee: 5% of sales Advertising fee: 3% of sales

Support

• What support is provided to Denny's franchisees?

  • Field-based real estate resources to source sites and negotiate the Letter of Intent, Standard prototype plans and specifications, including interior layout, décor, equipment specifications and sign design that your local architect must adapt to meet local code requirements.
  • A Denny’s Project Manager to work with you, your architect and contractor to provide guidance on building your restaurant.
  • Management training.
  • Continued menu evolution and systems innovation.
  • An in-depth Brand Standards Manual for each Denny’s restaurant you operate for the length of the franchise agreement.
  • Marketing support.
  • Ongoing field support.
  • Supply chain support.